Available for pre-order: The ESOP Edge by Betsy Bassan, Panagora Group President and CEO

In The ESOP Edge, entrepreneur Betsy Bassan reveals how employee ownership through an employee stock ownership plan (ESOP) can help companies strengthen culture, improve retention, drive purpose, and build long-term business value.

Drawing from her experience founding and growing Panagora Group into a thriving employee-owned company, Bassan demonstrates how ownership culture can transform the way organizations lead, grow, and compete in today’s evolving business environment. As workforce expectations shift and succession planning becomes increasingly urgent, employee ownership offers leaders a practical and sustainable path forward.

Through practical insights and real-world examples, readers will discover how to:

  • Build a more engaged and accountable workforce
  • Strengthen succession planning and long-term stability
  • Improve retention and attract top talent
  • Align profit, people, purpose
  • Create a resilient, future-ready company culture

The ESOP Edge offers executives, founders, and business owners a compelling framework for building stronger businesses by turning employees into owners.

Published by Forbes Books | Distributed by Simon & Schuster

Pre-Order on Amazon Simon & Schuster Page

Praise for The ESOP Edge

“The new economy is high-performance teams of creative people solving big problems that AI cannot tackle with digits. Betsy Bassan shows you how to build the company of the future—nimble, everyone a real owner, engagement that delights customers, and good solid human values. This is your handbook to build your new company or to transform the one that is not quite tuned up for tomorrow.”

- Professor Joseph Blasi Institute for the Study of Employee Ownership and Profit Sharing, Rutgers University; Author, The Citizen’s Share

“Betsy Bassan, one of the country’s most inspiring business leaders, makes the case for employee ownership through a thoughtful portrayal of personal and human development. Her personal story is one of vision, determination, and resilience. Through her leadership of Panagora, a company of global significance, she demonstrates the powerful combination of values-based leadership and shared ownership.”

- Ginny Vanderslice, PhD Cofounder, Praxis Consulting Group; Academic Director, Leadership Program for ESOP CEOs and Presidents, Center for Social Impact Strategy, University of Pennsylvania

“Panagora Group exemplifies the best of employee ownership—a business that creates real prosperity for people and seeks to create positive outcomes for as many stakeholders as possible. Betsy shares why ESOPs might be the best kept secret for business owners looking to preserve their legacy, receive an equitable payout, and exit flexibly—all while helping build wealth for employees. Her lessons on the many benefits of ESOPs, how to implement one, and how to effectively build a culture of ownership provide an urgent message to her peers: you owe it to yourself, your company, your employees, and your community to explore employee ownership.”

- Lindsay Isaac Director of Education, National Center for Employee Ownership (NCEO)

“The ESOP Edge is a gift for all. Thank you, Betsy Bassan! What are ESOPs, and why do they matter? We live in a time of transition, with a legacy of decisions about the right choices. This book helps us learn and apply knowledge of why an ESOP may be the tool for business owner happiness. Bassan shares how to strengthen the ownership culture that makes for happy owners and happy employee owners. Her ‘triple bottom line’—profit, impact, and people—is especially compelling. She demonstrates that when these goals are genuinely aligned, the results are transformative. For business owners navigating succession, talent retention, or the desire to build something that lasts, The ESOP Edge is essential.”

- Edie Fraser Chair, Entrepreneurs of Purpose (EOP), Enterprising Women Foundation; Former Chair & CEO, Women Business Collaborative (WBC)

“The ESOP Edge is an excellent guide to taking full advantage of ESOPs and employee ownership. It tells the compelling story of Panagora’s journey, helping readers to recognize the potential applications for their own businesses. Betsy Bassan offers practical guidance that clarifies the legal, financial, and operational dynamics of ESOPs, alongside management lessons learned in building a strong employee ownership culture. The combination of hands-on ESOP how-tos, myth-busting, and technical detail is balanced with in-the-trenches perspectives on managing an ESOP company and creating a vision for long-term success.”

- David M. Binns Senior Consultant, ESOP Services, Inc.

“With a focus on the triple bottom line of profit, and people, Betsy Bassan delivers a powerful how-to book that every entrepreneur needs to read.”

- Monica S. Smiley Publisher & CEO, Enterprising Women; President & Founder, Enterprising Women Foundation